Over the years that we have been branding corporates with a passion, we realized that a huge gap existed - usually, corporates have to either rely on limited internal resources to build their brand and develop effective marketing communication strategies or get various outside agencies to strategize and implement brand development for them.
This gap usually becomes a financial strain on many organizations with different agencies handling different programs like Marketing Research, Brand Strategy, PR, Direct Marketing, Advertising, Database Consolidation, Collateral development, Websites, Professional Presentations, Event support, etc.
This was the seed from which Alchemy germinated. We decided to establish a firm which, with a single point contact, and a single briefing, develops strategies that echo the clients’ corporate ethos, mission, and values every time. Since Alchemy works in close tandem with internal resources, it dynamically adapts your new achievements, markets, and challenges into your PR and Marcom Programs.
With multiple agencies, you have to add the cost of supervision stretching the internal resource into unproductive zones.
In short, Alchemy works as a powerful brand management arm of a customer and ensures that they are branded with their target audience, not the way they want it, but the way they should be!
Alchemy was founded in February 2002 and has worked with clients like Eaton Electrical, UNO Minda, Kirusa, F-Secure, Reed Elsevier, Bird, Paras Group, and Delta, etc.
Throughout the past several years, we have built brands through tools tailored to a client’s target audience. An enterprise target audience requires a different approach than a retail target audience. Within businesses, different verticals need a different approach. A KPO vertical would expect to be reached in an entirely different manner than a Telecom vertical. A strategic mix n match of different brand building media are planned as per the target audience.
We also offer Global Marcom Support to our clients. As more and more Indian companies are going global; and global companies are making India their home base, the need for a single window for Corporate Communications becomes paramount. We fulfill this need through strategic inputs, execution, creativity, and knowledge.