When social media got incepted and became a magnet for people, It became evident to us marketers that a lot of digital marketing agencies catering to B2C clientele will join the bandwagon.The approach to marketing consumables or white goods online is predominantly via digital marketing viz. social media presence, online advertising, Search Engine Optimization, Social Media Optimization, and through Google-AdWords, etc.
If you approach a Digital marketing agency in Gurgaon or Delhi and they do not offer you a strategically curated lead funnel of the top, middle, and bottom of the funnel content.
What is more disheartening is how the marketing heads of some accomplished companies are allowing their equity to be diluted via the copy-paste average ‘SEO articles’ being paraded around.
Heading most, not all, of these digital marketing agencies, are computer science graduates who are no doubt technically equipped with internet conquering tactics but with close to zero knowledge of ‘brand, marketing, and quality content.’