Discovering your brand rhythm

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Taking you higher than you desire

Want to increase your sales and get more leads? Let us reassess your Go-to-Market strategy.

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Connecting ideas to perfection

Want to increase your sales and get more leads? Let us reassess your Go-to-Market strategy.

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Preparing Powerful Brands for Digital Age

Want to increase your sales and get more leads? Let us reassess your Go-to-Market strategy.

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Preparing Brands for Digital Age

Preparing Powerful Brands for Digital Age

What is your brand essence?

Brands come and go. Some stay.

What is behind their staying power?

An ounce of trust, lots of goodwill and an unshakeable faith in the brand.

How do you develop so many positives in your brand that your consumers can move from tentative good will to unshakeable faith and trust?

What is your brand essence
continious engagement

Continuous Engagement

Marketing at its core is all about building a community through sustained engagement.

The big question that all of us need to ask ourselves is, “Are we doing enough to engage with our Target Audience?” 

Adding value to your consumers

Marketing should not be about ‘Buy my product, I make the best one.’

It should be about ‘How can I help you take the best decision and add value.’

Whatever business you may be in, you can increase the value to your clientele. Do think from the customer’s perspective.

Adding values to your consumers
Great brands are never complacent

Great brands are never complacent

Evaluate your brand’s relationship with stakeholders – your consumers, vendors, channels, influencers, investors, and shareholders continually.

To sustain your business relationship with your stakeholders, you need to ‘act’ on it.

You cannot take it for granted that they will always hold you in high regard, and not leave your side for some extra margin or tangible benefits.

Volatile business environment

The global business environment today, and always has been, volatile.

Here are a few things that hopefully will not but can happen…. 

  1. Your USP can be copied once you are successful
  2. You shift your USP and soon find yourself right in the middle of a cluttered segment
  3. The differentiated customer experience that you offer is expensive and is overtaken by your peers
  4. A new, better, faster variant of your product or service comes up
Volatile business environment
Alchemy in the age of Digital Marketing

Alchemy in the age of Digital Marketing

When social media got incepted and became a magnet for people, It became evident to us marketers that a lot of digital marketing agencies catering to B2C clientele will join the bandwagon.The approach to marketing consumables or white goods online is predominantly via digital marketing viz. social media presence, online advertising, Search Engine Optimization, Social Media Optimization, and through Google-AdWords, etc.

If you approach a Digital marketing agency in Gurgaon or Delhi and they do not offer you a strategically curated lead funnel of the top, middle, and bottom of the funnel content.

What is more disheartening is how the marketing heads of some accomplished companies are allowing their equity to be diluted via the copy-paste average ‘SEO articles’ being paraded around.

Heading most, not all, of these digital marketing agencies, are computer science graduates who are no doubt  technically equipped with internet conquering tactics but with close to zero knowledge of ‘brand, marketing, and quality content.’

client testimonials

"Alchemy is a boutique consulting firm that gave very dedicated and focused attention to Eaton Electrical for over a decade. They worked alongside us, through our pains and challenges, very much a part of our team. They helped considerably in building the brand 'Eaton' as a formidable entity in the UPS space in India. Alchemy’s knowledge, ethos, and dedication to their work is par-excellence."

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Deepak Sharma
Managing Director / General Manager - SAARC / South Asia, Eaton Electrical
“I worked with Alchemy for more than four years in Eaton. The main things I look for, in an agency, are competence, experience, and impeccable delivery. Alchemy is outstanding in all three parameters. Their ability to grasp a challenge, solve it intuitively and deliver exceptional results is sustained year after year. Branding is both a logical and creative field to work in, and Alchemy displays brilliance in both logic and creativity.”
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Karen Chua
Regional Marcom Manager, APAC, Eaton
"Alchemy never fails to surprise us with the ingenuity of their writing, application, and execution. Their content ideas are inspired. They have been more of a partner than an outsourced agency in our branding initiatives over the years. They have always given us proactive support, adhering to deadlines."



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Athul Uday
Marketing Head, Kirusa

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Want to increase your sales and get more leads?

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