Is LinkedIn just for job hunting or can we use it for branding as well? Four out of ten leaders I met last month dismissed LinkedIn as a job hunter website which surprised me, to say the least. Being a digital marketer with a strategic orientation, I find it startling when people say this. […]
PR/ MEDIA RELATIONS Press Releases Giving Media Training to Senior Management Engagement and Interaction with Press and Journalists for newspaper & magazine coverage Organizing Press Conferences (inviting media + ensuring coverage) ADVERTISING Online and Offline Advertisements (content + design) Creating Logos Creating Videos and Documentaries (Script + Execution + Editing) CONTENT MARKETING Creating content for […]
All izz really well with 3 idiots. Hilarious movie, amazing adaptation, great screenplay and very good acting by all 3 idiots….but that is not what we’ll talk about in this blog. Marketing of movies is becoming more of an afterthought than an integrated strategy. You’ve made a great movie…now how do we market it? An afterthought… rather […]
In their zest to prove themselves, it has become fashionable for marketers to gather together random tools of branding and start making them appear useful. I have noticed this especially in people who are just starting out on new assignments, old horses in new races. Strategic replaces the ad-hoc, in interests of speed. They adopt and discard […]
A friend on LinkedIn recently asked me clarification on a question that one of his clients had posed to him:How frequently should a company call agencies for a pitch for annual Brand & Communication strategy?Is it safer and better to continue to deal with the same agency by renewing the contract annually for a few […]
A colleague, who I once had the good fortune to work with, had a peculiar decision-making quirk.Any and every decision was taken in the context of ‘what the competition is doing’! Be that crafting a strategy, participation in a show, a new advertisement, presentations, new brochures etc. Competitors were the benchmark of his professional life.Now […]
The etymology of ‘strategy’ comes from a Greek word stratēgía which means stratēg(ós) military commander + ēgos noun derivative of ágein (to lead) (re Thesaurus)In military usage, a distinction is made between strategy and tactics. Strategy is the utilization, during both peace and war, of all of a nation’s forces, through large-scale, long-range planning and development, to ensure security or victory. Tactics deals with the use and deployment of troops in actual combat.In today’s scenario, a lot of B2B organizations forget the critical difference between what comes first, strategy or tactics.They start with tactics, in a knee-jerk reaction to the market environment, and name it strategy. A classic case of cart leading the horse!B2B environments […]
Some of you might remember a time few years back when there was a plethora of co-branded cards hitting the market. Almost every day, we found pics of well dressed dudes (never ladies- but well, that’s a different story) hanging on to huge plastic cards and smiling down from the newspapers- card companies and petrol […]
In branding, as in everything else, it pays to have your own house in order first.Invest in your story, your brand, your logo, your identity.Once it has reached a consistent traction, it should be augmented with reaching the market via various tools/ vehicles.Never for a moment think that if you tie up with a reputed […]
I read it everywhere nowadays that Startups are courageous, they are spirited, gutsy, and they have it in them to explore new dimensions, etc., etc.Well, where did the courage go for Snapdeal, when they were questioned about Aamir Khan’s recent statement?If you dare to explore new dimensions, and you are brave, then you should also […]