In branding, as in everything else, it pays to have your own house in order first.Invest in your story, your brand, your logo, your identity.Once it has reached a consistent traction, it should be augmented with reaching the market via various tools/ vehicles.Never for a moment think that if you tie up with a reputed […]
I read it everywhere nowadays that Startups are courageous, they are spirited, gutsy, and they have it in them to explore new dimensions, etc., etc.Well, where did the courage go for Snapdeal, when they were questioned about Aamir Khan’s recent statement?If you dare to explore new dimensions, and you are brave, then you should also […]
Much has been said and is going to be said by many people on the unfortunate challenge being faced by Nestle.The vital point, however, is how the company needs to handle the situation. Without getting into any more whys and wherefores, they can consider the following way forward for managing this crisis.ContainContain the crisis. Recall the […]
Overheard during a shopping spree last evening – “Adha desh Aamir Khan ko India se bahar nikalne pe tula hua hai!” (Translation – Half the country is bent upon driving Aamir out of India!)It was a hilarious and yet a telling comment.Are we so intolerant that one person’s views makes us take out all our […]
A shipowner was about to send to sea an emigrant ship. He knew that she was old, and not well built at first; that she had seen many seas and climes, and often needed repairs. Doubts had been suggested to him that possibly she was not seaworthy. These doubts preyed upon his mind, and […]
If you ask any professional today as to what drives him/ her, you will get rhetorical answers like – money, fame, luxury, satisfaction, growth, etc.However ask yourself this – when you are sending an e-mail or speaking in a meeting or making a campaign or picking a phone to call – which one of the […]
With the age of CEOs going south by the day, start-ups are increasingly coming into focus for their professional conduct or lack of it.Suddenly a 26 or a 28-year-old finds himself, sometimes even without a year of work experience, founding a company. He is not only an ideator, but also has to write a business […]
It is quite interesting to watch today’s young generation struggle with fresh viable ideas, go-to-market models, financial sourcing, personnel challenges, etc.It is opium, a drug you are reluctant to let go of- once you have worked for yourself. After that, it is next to impossible to work in a strait-jacketed employee role. The entrepreneur within will always […]
Plato, the pre-eminent Greek philosopher, once said, “The part can never be well unless the whole is well.” Wellness is nothing but a holistic way of living – a lifestyle engaging with all dimensions of body, mind, and spirit.However, most corporate wellness programmes nowadays are anything but holistic. They involve simple components like dispensing health […]
I often run into conversations like this:“I have explored all branding tools namely PR, Creatives, Blogs, Newsletters, Social Media, but somehow my brand is not taking off. Can you give me an idea/ a strategy which can make my brand skyrocket?”Well….. Yes, of course, we can. But hold your horses…..We would like to treat the […]