crisis management

How Snapdeal could have handled it better

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I read it everywhere nowadays that Startups are courageous, they are spirited, gutsy, and they have it in them to explore new dimensions, etc., etc.Well, where did the courage go for Snapdeal, when they were questioned about Aamir Khan’s recent statement?If you dare to explore new dimensions, and you are brave, then you should also […]

crisis management

Everyone has a right to their Opinion

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Overheard during a shopping spree last evening – “Adha desh Aamir Khan ko India se bahar nikalne pe tula hua hai!” (Translation – Half the country is bent upon driving Aamir out of India!)It was a hilarious and yet a telling comment.Are we so intolerant that one person’s views makes us take out all our […]

personal marketing

What Drives You? Really?

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If you ask any professional today as to what drives him/ her, you will get rhetorical answers like – money, fame, luxury, satisfaction, growth, etc.However ask yourself this – when you are sending an e-mail or speaking in a meeting or making a campaign or picking a phone to call – which one of the […]

start-up marketing

The Rise of the START-UP Era

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It is quite interesting to watch today’s young generation struggle with fresh viable ideas, go-to-market models, financial sourcing, personnel challenges, etc.It is opium, a drug you are reluctant to let go of- once you have worked for yourself. After that, it is next to impossible to work in a strait-jacketed employee role. The entrepreneur within will always […]

HR marketing

Are you Serious about Employee Wellness?

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Plato, the pre-eminent Greek philosopher, once said, “The part can never be well unless the whole is well.” Wellness is nothing but a holistic way of living – a lifestyle engaging with all dimensions of body, mind, and spirit.However, most corporate wellness programmes nowadays are anything but holistic. They involve simple components like dispensing health […]