services

Content-Marketing

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Why Should We Value Content in Marketing? Many of us have heard different versions of the following story; One day, a blind man was sitting on the steps of a building with a hat by his feet and a sign that read: ‘I AM BLIND, PLEASE HELP’ A man was walking by and stopped to […]

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PR, Media Relations

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Give PR the respect it deserves Someone has very rightly said, “Everything you do or say is public relations.” The time when your son got home the silver trophy, and you told the neighbors, it was PR. The time when your daughter came first in a contest, and you sent a WhatsApp to all your […]

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Marketing Communication Strategy

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Navigating Strategy in B2B environments The etymology of ‘strategy’ comes from a Greek word stratēgía which means stratēg(ós) military commander + ēgos noun derivative of ágein (to lead) (re Thesaurus) In military usage, a distinction is made between strategy and tactics. Strategy is the utilization, during both peace and war, of all of a nation’s […]

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Market Research

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                 THE THEORY OF MARKET RESEARCH In the 1920s, market research started tentatively by getting people to predict the outcome of elections. It was one way to understand people’s voice. Let us see how successful that effort was. In 1936, the electoral race between Roosevelt and Landon took […]

strategy marketing

Volatile Business Environment

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The global business environment today, and always has been, volatile. Here are a few things that hopefully will not but can happen….  Your USP can be copied once you are successful You shift your USP and soon find yourself right in the middle of a cluttered segment The differentiated customer experience that you offer is […]

strategy marketing

Great Brands Are Never Complacent

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Evaluate your brand’s relationship with stakeholders – your consumers, vendors, channels, influencers, investors, and shareholders continually. To sustain your business relationship with your stakeholders, you need to ‘act’ on it. You cannot take it for granted that they will always hold you in high regard, and not leave your side for some extra margin or […]

strategy marketing

Adding Value To Your Consumers

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Marketing should not be about ‘Buy my product, I make the best one.’ It should be about ‘How can I help you take the best decision and add value.’ Whatever business you may be in, you can increase the value to your clientele. Do think from the customer’s perspective. The different marketing tools and formats […]

strategy marketing

Countinous Enagagement

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Marketing at its core is all about building a community through sustained engagement. The big question that all of us need to ask ourselves is, “Are we doing enough to engage with our Target Audience?”  Do a snap profiling of your Target Audience and ask; “Do enough of these people know me?”  “What can I […]

strategy marketing

What is your Brand Essence?

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Brands come and go. Some stay. What is behind their staying power? An ounce of trust, lots of goodwill and an unshakeable faith in the brand.How do you develop so many positives in your brand that your consumers can move from tentative goodwill to unshakable faith and trust? One – Transparency and honesty in your […]