Some of you might remember a time few years back when there was a plethora of co-branded cards hitting the market. Almost every day, we found pics of well dressed dudes (never ladies- but well, that’s a different story) hanging on to huge plastic cards and smiling down from the newspapers- card companies and petrol […]

In branding, as in everything else, it pays to have your own house in order first.Invest in your story, your brand, your logo, your identity.Once it has reached a consistent traction, it should be augmented with reaching the market via various tools/ vehicles.Never for a moment think that if you tie up with a reputed […]