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Detailed List of Services Provided by Alchemy Corporate Communications

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PR/ MEDIA RELATIONS Press Releases Giving Media Training to Senior Management Engagement and Interaction with Press and Journalists for newspaper & magazine coverage Organizing Press Conferences (inviting media + ensuring coverage) ADVERTISING Online and Offline Advertisements (content + design) Creating Logos Creating Videos and Documentaries (Script + Execution + Editing) CONTENT MARKETING Creating content for […]

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Digital Marketing

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Where is the ‘Marketing’ in the ‘Digital’? Once upon a time, long ago, Mulla Nasruddin went to a dockyard. Seeing some men working with tar and fire, he asked one of them what it was for. “We make tar,” he said, “and cover the cracks on the underside of the boat. That makes it go […]

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Advertising

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The Holy Grail of Brand Management – Got an Idea? I often run into conversations like this: “I have explored all branding tools namely PR, Creatives, Blogs, Newsletters, Social Media, but somehow my brand is not taking off. Can you give me an idea/ a strategy which can make my brand skyrocket?” Well….. Yes, of course, […]

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Social Media Marketing

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How ‘social’ is this ‘media’ for brands? In class V we were taught that man is a social animal, though we were more local than social in those days. Today we are more social than local. We will probably not recognize our neighbors until we friend them on Facebook or Instagram! And then, of course, […]

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Website Content Design Asthetics

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What works in Marketing? Substance or Style? Many of us have heard different versions of the following story; One day, a blind man was sitting on the steps of a building with a hat by his feet and a sign that read: ‘I AM BLIND, PLEASE HELP’ A man was walking by and stopped to […]

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Content-Marketing

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Why Should We Value Content in Marketing? Many of us have heard different versions of the following story; One day, a blind man was sitting on the steps of a building with a hat by his feet and a sign that read: ‘I AM BLIND, PLEASE HELP’ A man was walking by and stopped to […]

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PR, Media Relations

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Give PR the respect it deserves Someone has very rightly said, “Everything you do or say is public relations.” The time when your son got home the silver trophy, and you told the neighbors, it was PR. The time when your daughter came first in a contest, and you sent a WhatsApp to all your […]

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Marketing Communication Strategy

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Navigating Strategy in B2B environments The etymology of ‘strategy’ comes from a Greek word stratēgía which means stratēg(ós) military commander + ēgos noun derivative of ágein (to lead) (re Thesaurus) In military usage, a distinction is made between strategy and tactics. Strategy is the utilization, during both peace and war, of all of a nation’s […]

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Market Research

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                 THE THEORY OF MARKET RESEARCH In the 1920s, market research started tentatively by getting people to predict the outcome of elections. It was one way to understand people’s voice. Let us see how successful that effort was. In 1936, the electoral race between Roosevelt and Landon took […]