strategy marketing

Countinous Enagagement

Posted on

Marketing at its core is all about building a community through sustained engagement. The big question that all of us need to ask ourselves is, “Are we doing enough to engage with our Target Audience?”  Do a snap profiling of your Target Audience and ask; “Do enough of these people know me?”  “What can I […]

strategy marketing

What is your Brand Essence?

Posted on

Brands come and go. Some stay. What is behind their staying power? An ounce of trust, lots of goodwill and an unshakeable faith in the brand.How do you develop so many positives in your brand that your consumers can move from tentative goodwill to unshakable faith and trust? One – Transparency and honesty in your […]