Course Detail

DIGITAL MARKETING INTRODUCTION

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Understanding Digital Marketing Process
  • Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
  • Visitors Engagement, What is engagement?, Why it is important Examples of engagement
    Bringing Targeted Traffic
  • Inbound and outbound marketing
  • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
    Tools Needed

DIGITAL MARKETING VS. TRADITIONAL MARKETING

  • What’s the difference between digital marketing and traditional marketing, and why does it matter?
  •  Benefits of Traditional Marketing
  •  The Downside to Traditional Marketing 
  • Benefits of Digital Marketing 
  • Why Digital Marketing Wins Over traditional Marketing ? 
  • Tools of Digital Marketing 
  • How We Use Both Digital & Traditional Marketing

WEBSITE PLANNING PROCESS

  •  What is Internet? 
  • Understanding domain names & domain extensions 
  • Different types of websites Based on functionality Based on purpose Planning & Conceptualising a Website Booking a domain name & web hosting 
  • Adding domain name to web Server
  •  Adding webpages & content 
  • Adding Plugins 
  • Building website using CMS in Class
  •  Identifying objective of website 
  • Deciding on number of pages required Planning for engagement options
  •  Landing Pages & Optimization 
  • Creating blueprint of every webpage Best & Worst Examples

SEARCH ENGINE OPTIMIZATION

  •  Understand Search Engines & Google 
  • What is SEO?
  •  Introduction to SERP What are search engines?
  •  How search engines work Major functions of a search engine
  •  What are keywords? 
  • Different types of keywords 
  • Google keyword planner tool
  •  Keywords research process 
  • Understanding keywords mix
  •  Long Tail Keywords
  •  Google Search Tips & Hacks

on page seo

  • Keyword Research with Google Keyword
    Planner.
  • What is the difference between
    keywords stuffing & KW placement
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and
  • Folder Naming
  • Image Naming, Image Title and ALT Tags
  • Creation
  • What are Meta Tags, Description.
  • Robots, Keywords, Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert
  • keywords in content}
  • Anchor Text, Link Title
  • Internal linking
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • Site Tracking Tools (Google Webmaster
  • Tool, Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration

off page seo

  • What is OFF-Page Optimization? 
  • What are Backlinks? 
  • Why Backlinks are Important? 
  • How to Get Backlinks? 
  • Difference Between Do-Follow and No-Follow 
  • Backlinks What is Google Page Rank?
  •  How to Increase Page Rank? 
  • Search Engine 
  • Submissions Directory 
  • Submissions Article 
  • Writing and submissions 
  • Press Release writing and submissions 
  • Blog Posting and comment writing 
  • Classifieds posting Forum Posting Business 
  • Listing Social Bookmarking 
  • Social Networking 
  • RSS Feeds Do’s and Dont’s of link building Easy link acquisition techniques 
  • Domain Authority & How to Increase

SEARCH ENGINE ALGORITHMS

  • What is Search Engine’s Algorithms?
  • How Algorithms Works
  • Why a Search Engine needs to update its
  • Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • How to optimize your site for Google
  • Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,
  • Penguin and EMD Update?
  • How to recover your site from Panda, Penguin
    and EMDHow to optimize your site for Google
  • Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,
  • Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD

LOCAL SEO & SEO PROJECT ESSENTIALS

  • What is Local SEO
  • Google places optimization
  • Classified submissions
  • Citation
  • NAP
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO
  • Strategy for your business
  • What is link juice?
  • Importance of domain and page authority

SOCIAL MEDIA MARKETING

  • What is Social Media?
  • Understanding the existing Social Media
    paradigms & psychology
  • How social media marketing is different than
    others
  • Forms of Internet marketing
  • Facebook marketing
  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Understanding edgerank and art of engagement
  • Practical Session 2
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • Advanced Facebook advertising using tools like
    Qwaya
  • Video Marketing
  • Understanding Video
  • Campaign
  • Creating 1st Video
  • Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing
    websites
  • Linkedin Marketing
  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs
  • Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on
  • LinkedIn groups
  • Linkedin advertising & it’s best practices
  • Increasing ROI from
  • LinkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on linkedIn
  • Display vs text
  • Twitter Marketing
  • Understanding Twitter
  • Tools to listen & measure
  • Influence on
  • Twitter: TweetDeck,
  • Klout, PeerIndex
  • How to do marketing on
  • Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards 
  • Creating Video
  • ADgroups
  • Targeting Options
  • Understanding Bid Strategy
  • Using youtube for business
  • Developing youtube video marketing
  • Strategy
  • Bringing visitors from youtube videos to
    your website