DIGITAL MARKETING INTRODUCTION
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Understanding Digital Marketing Process
- Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
- Visitors Engagement, What is engagement?, Why it is important Examples of engagement
Bringing Targeted Traffic - Inbound and outbound marketing
- Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
Tools Needed
DIGITAL MARKETING VS. TRADITIONAL MARKETING
- What’s the difference between digital marketing and traditional marketing, and why does it matter?
- Benefits of Traditional Marketing
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- Why Digital Marketing Wins Over traditional Marketing ?
- Tools of Digital Marketing
- How We Use Both Digital & Traditional Marketing
WEBSITE PLANNING PROCESS
- What is Internet?
- Understanding domain names & domain extensions
- Different types of websites Based on functionality Based on purpose Planning & Conceptualising a Website Booking a domain name & web hosting
- Adding domain name to web Server
- Adding webpages & content
- Adding Plugins
- Building website using CMS in Class
- Identifying objective of website
- Deciding on number of pages required Planning for engagement options
- Landing Pages & Optimization
- Creating blueprint of every webpage Best & Worst Examples
SEARCH ENGINE OPTIMIZATION
- Understand Search Engines & Google
- What is SEO?
- Introduction to SERP What are search engines?
- How search engines work Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Long Tail Keywords
- Google Search Tips & Hacks
on page seo
- Keyword Research with Google Keyword
Planner. - What is the difference between
keywords stuffing & KW placement - How to Select a Domain Name?
- Page Naming {URL Structuring} and
- Folder Naming
- Image Naming, Image Title and ALT Tags
- Creation
- What are Meta Tags, Description.
- Robots, Keywords, Author
- Redirection Tags
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Insert
- keywords in content}
- Anchor Text, Link Title
- Internal linking
- Robots.text file use and creation
- HTML Sitemap creation
- XML Site Map Creation
- Site Tracking Tools (Google Webmaster
- Tool, Google Analytics Tool)
- Why is Alexa?
- Alexa Integration
off page seo
- What is OFF-Page Optimization?
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow
- Backlinks What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine
- Submissions Directory
- Submissions Article
- Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds posting Forum Posting Business
- Listing Social Bookmarking
- Social Networking
- RSS Feeds Do’s and Dont’s of link building Easy link acquisition techniques
- Domain Authority & How to Increase
SEARCH ENGINE ALGORITHMS
- What is Search Engine’s Algorithms?
- How Algorithms Works
- Why a Search Engine needs to update its
- Algorithm?
- Search Engine Penalties and Recoveries.
- Why a Search Engine penalizes a Website?
- How to optimize your site for Google
- Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda,
- Penguin and EMD Update?
- How to recover your site from Panda, Penguin
and EMDHow to optimize your site for Google - Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda,
- Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD
LOCAL SEO & SEO PROJECT ESSENTIALS
- What is Local SEO
- Google places optimization
- Classified submissions
- Citation
- NAP
- Top tools for SEO
- Monitoring SEO process
- Preparing SEO reports
- How to create SEO
- Strategy for your business
- What is link juice?
- Importance of domain and page authority
SOCIAL MEDIA MARKETING
- What is Social Media?
- Understanding the existing Social Media
paradigms & psychology - How social media marketing is different than
others - Forms of Internet marketing
- Facebook marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page marketing
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Understanding edgerank and art of engagement
- Practical Session 2
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools like
Qwaya - Video Marketing
- Understanding Video
- Campaign
- Creating 1st Video
- Campaign
- Importance of video marketing
- Benefits of video marketing
- Uploading videos on video marketing
websites
- Linkedin Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs
- Individual profiles
- Understanding Linkedin groups
- How to do marketing on
- LinkedIn groups
- Linkedin advertising & it’s best practices
- Increasing ROI from
- LinkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
- Twitter Marketing
- Understanding Twitter
- Tools to listen & measure
- Influence on
- Twitter: TweetDeck,
- Klout, PeerIndex
- How to do marketing on
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
- Creating Video
- ADgroups
- Targeting Options
- Understanding Bid Strategy
- Using youtube for business
- Developing youtube video marketing
- Strategy
- Bringing visitors from youtube videos to
your website