Preparing Brands for Digital Age

Course Detail

DIGITAL MARKETING INTRODUCTION

What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Understanding Digital Marketing Process
Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
Visitors Engagement, What is engagement?, Why it is important Examples of engagement
Bringing Targeted Traffic
Inbound and outbound marketing
Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
Tools Needed

DIGITAL MARKETING VS. TRADITIONAL MARKETING

What’s the difference between digital marketing and traditional marketing, and why does it matter?
Benefits of Traditional Marketing
The Downside to Traditional Marketing
Benefits of Digital Marketing
Why Digital Marketing Wins Over traditional Marketing ?
Tools of Digital Marketing
How We Use Both Digital & Traditional Marketing

WEBSITE PLANNING PROCESS

What is Internet?
Understanding domain names & domain extensions
Different types of websites Based on functionality Based on purpose Planning & Conceptualising a Website Booking a domain name & web hosting
Adding domain name to web Server
Adding webpages & content
Adding Plugins
Building website using CMS in Class
Identifying objective of website
Deciding on number of pages required Planning for engagement options
Landing Pages & Optimization
Creating blueprint of every webpage Best & Worst Examples

SEARCH ENGINE OPTIMIZATION

Understand Search Engines & Google
What is SEO?
Introduction to SERP What are search engines?
How search engines work Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Long Tail Keywords
Google Search Tips & Hacks

on page seo

Keyword Research with Google Keyword
Planner.
What is the difference between
keywords stuffing & KW placement
How to Select a Domain Name?
Page Naming {URL Structuring} and
Folder Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags, Description.
Robots, Keywords, Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert
keywords in content}
Anchor Text, Link Title
Internal linking
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Site Tracking Tools (Google Webmaster
Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration

off page seo

What is OFF-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow
Backlinks What is Google Page Rank?
How to Increase Page Rank?
Search Engine
Submissions Directory
Submissions Article
Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting Forum Posting Business
Listing Social Bookmarking
Social Networking
RSS Feeds Do’s and Dont’s of link building Easy link acquisition techniques
Domain Authority & How to Increase

SEARCH ENGINE ALGORITHMS

What is Search Engine’s Algorithms?
How Algorithms Works
Why a Search Engine needs to update its
Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
How to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin
and EMDHow to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD

LOCAL SEO & SEO PROJECT ESSENTIALS

What is Local SEO
Google places optimization
Classified submissions
Citation
NAP
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO
Strategy for your business
What is link juice?
Importance of domain and page authority

SOCIAL MEDIA MARKETING

What is Social Media?
Understanding the existing Social Media
paradigms & psychology
How social media marketing is different than
others
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing
Practical session 1
Creating Facebook page
Uploading contacts for invitation
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Understanding Facebook best practices
Understanding edgerank and art of engagement
Practical Session 2
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Using power editor tool for adv.
Advanced Facebook advertising using tools like
Qwaya
Video Marketing
Understanding Video
Campaign
Creating 1st Video
Campaign
Importance of video marketing
Benefits of video marketing
Uploading videos on video marketing
websites