Preparing Brands for Digital Age

India's Leading Digital Marketing Training Institute Cum Agency

Alchemy Corporate Communications is one of the leading Digital Marketing Services Agency in Gurgaon and Delhi.

Over the last few years, we have realized the woeful lack of skillfully trained Digital Marketing workforce in the National Capital Region. The plethora of Digital Marketing Institutes in the country are churning out digital marketers with inadequate skills, theoretical knowledge, little practical exposure, and not-industry-ready despite spending vast amounts on their digital marketing education.

WHY ALCHEMY

There exists a gap in the industry wherein trained practical hands-on exposure of digital marketing skill-sets is not being imparted in any course at most institutes.

To fulfill this gap in the industry we started offering deep dive into the digital marketing realm where you can learn, not only to get by but to become an expert in this field with in-depth insights and practical application of the knowledge.

  • ONE-ON-ONE DEDICATED INSTRUCTION FROM GOOGLE CERTIFIED ENGINEERS
  • PRACTICAL ON-HANDS TRAINING
  • EXCELLENT JOB OPPORTUNITIES
  • BECOME AN EXPERT FREELANCER

OUR TRAINING METHODOLOGY – BEST PRACTICES

ü  The program initiates with a Digital Marketing Overview wherein you imbibe the fundamentals of digital marketing that help you build a strong foundation along with the practical sessions.

ü  After that, we help you create your website, to offer you hands-on exposure to every element wherein you are learning by doing.

ü  Once you have the brass tacks in order and your website is up and running, the instruction moves to advanced digital marketing modules wherein you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile Web Marketing, and Online Advertising.

ü  Another critical constituent in this digital marketing internship program is Social Media Marketing comprising of Facebook, Twitter, LinkedIn, Video, and Viral marketing.

ü  Apart from SMM, generating leads is another crucial component, under which you learn how to generate and convert potential business leads into sales and increase your revenue.

ü  You will also learn how to make money online with Affiliate Marketing and AdSense Blogging. So, as a part-time or full-time freelancer, all you need is a laptop and an internet connection!

 

WHAT WILL YOU LEARN IN YOUR MASTERS COURSE IN DIGITAL MARKETING?

Our Modules :

Module 1: Overview of digital marketing

In the first module, we will be instructing you on the basics of Internet Marketing, including what is digital marketing, career scope, and different online marketing methods, etc. This module will create your base for a solid foundation for the digital marketing course.

Module 2:

Basics of HTML

In this module, you will be taught the basic codes of HTML that are essential for designing a website from an SEO perspective. You will also be instructed on how to design a template-based website taking into considerations all the parameters of SEO.

Module 3: SEO ON-Page Optimization

On-Page optimization is implemented on the website pages. Normally it includes meta tag optimization, title tag optimization, content optimization, keywords research and keyword implementation on the web page, robots.txt optimization, and sitemap optimization, etc.

Module 4: SEO Off-Page Optimization

Off-Page optimization normally includes link building on other websites. So, in this module, we will instruct you on how to do directory submissions, article submissions, social bookmarking, press release submissions, and classified submissions, etc.

Social Media Optimization

Module 5: Social Media Marketing

In this module, you will be instructed on how you can utilize the power of social media to drive traffic to your website. We will cover social media sites like Facebook, Twitter, LinkedIn, Instagram, etc. You will be able to improve your social media presence after the completion of this module. Social Media today has great relevance in overall digital marketing campaigns

Module 6: Google Analytics

In this module, you will be instructed on how to interpret Google Analytics. Google Analytics shows all data related to your website, which analyzes user behavior, bounce rate, active views, etc. This module enables you to analyze your website statistics so that you can improve your website according to the stats collected.

Module 7:

 Mobile Marketing

With the world gravitating towards mobiles, lots of people are accessing websites through their mobile phones. In this module, we will instruct you on how to create a mobile responsive website and promote them online.

Module 8:

 Email Marketing

This is another important module where you will be taught on how to collect email databases, how to send it to the target audiences, and how to send bulk emails, etc. This module will cover all aspects of E-mail Marketing.

Module 9: Affiliate Marketing

Affiliate Marketing and AdSense help you earn money online. In this module, we will instruct on how you can set up your blog and sell your blog space to advertisers.

Module 10: eCommerce Marketing

E-commerce marketing is on a roll today, and we have already seen many successful e-commerce companies such as Amazon, Flipkart, etc. In this module, we will instruct you on how you can build up your e-commerce shop and sell your products

Module 11: Online Reputation Management

Businesses must maintain their online reputation. One should know how audiences react or review your products/ services online and how to manage negative reviews and its challenges

Module 12: PPC Optimization

Pay per Click or PPC Optimization is a paid advertising service whereby advertisers have to pay for every click generated by your target audience. If you run the PPC Campaigns appropriately, you can generate good quality of leads and conversions to your business. In this module, we instruct you on how to run your PPC Campaigns.

Module 13: Understanding Remarketing

Remarketing or calling your target audience time and again to your products and services is an effective marketing strategy today. With this, our exposure to the target audience is complete,  leading to conversions and leads. Learn how to create an efficient and effective remarketing strategy and how to implement it successfully

Module 14: Understanding Conversion Tracking

In this module, we cover as to how one can calculate conversions on their total investments, how to set up conversion tracking tools and how to properly measure results, conversions and leads being generated by your advertising and investments

Module 15: Video Based Marketing

Today, many online users like to watch videos instead of reading content or seeing visuals. Therefore your business should utilize videos also to target your customers. In this module, we instruct you on YouTube, Dailymotion, and Metacafe, and also on how to get subscribers, likes, and views to your video, and what is paid video marketing.

Module 16: Understanding Retargeting

Strategic retargeting converts window-shoppers into buyers. Ideally, 2% of shoppers convert on the first visit to an online store. Retargeting brings the other 98% back. Through retargeting, we keep track of the people who visit our website and display retargeting ads to them when they visit other sites online.

Module 17:

 Lead Generation

This is a critical module of digital marketing. In this module, you will be taught as to how you can generate leads and conversions to your business and improve the business online.

Module 18: Google Search Console

Google Search Console allows you to find the health issues of your website. It gives you suggestions as to how you can improve the performance of your websites in search engines. In this module, we will instruct you how to use Google search console data to improve your website performance.

Module 19: Getting Freelance Projects

Learn in this module as to how you can make effective proposals for your clients and submit them to different freelance portals. Learn as to how you can win projects in top freelance portals.

Module 20: WordPress

Every business today is focussing on WordPress Blogging as it is become a vital part of digital marketing. It is through WordPress that we can publish great content to our blog section. We will tell as how to install wordpress, publishing content and images, using SEO tools in wordpress, how to make a good blog on WordPress platform etc.

Module 21: SMS Marketing

SMS Marketing is a way through which one can target one’s audiences. In this module, we will instruct you on SMS Marketing, understanding SMS Interface, how to create lists, and send SMS in bulk.

Module 22: Webmaster Tools

This is a crucial module of digital marketing. In this, we will instruct you on the important tools and software that you require to implement your digital marketing campaign successfully. You will be taught how to use major tools such as keyword tools, google webmaster tools, link analyzer tools, Alexa toolbar, etc.

Module 23: Adsense and Blogging

In this module, we instruct you on how to create a professional blog and how to incorporate AdSense into it. This helps you to start earning from your blogging skills. If you have good writing skills, you can make a lot of money with Google AdSense and Blogging.

Module 24: Content Optimization

Content Optimization is one of the critical things one needs to do to rank their website higher on various search engines. Nowadays, content plays a vital role in ranking algorithms. Your website needs to be updated with the latest trending news. In this module, we will teach you how to write optimized content for your website, how to incorporate keywords, and how you can find resources for content, etc.

Module 25: Google Places and Geo Targetting

Geo-Targeting is another essential chapter that we will cover where you can understand how to target the local audience and achieve a good ranking in Google Maps.

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Module 26: Understanding CPanel

Control Panel of your website/ admin panel is essential to understand. Learn how to create databases, install WordPress, create professional emails, create FTP’s, and upload files to a server, etc.

Module 27: Practical Projects of all Modules

After successful completion of all modules, students should share projects to ensure practical learning.

Module 28: Creating DM Strategy

In this module, we will instruct you on how to formulate a successful digital marketing strategy step by step. You will also learn some case studies on how other businesses achieve their online targets using Digital Marketing.

Jump Start you Career with Alchemy

  • Masters Training Module gets you ready for freelance jobs in Just 2 Months.
  • Fast Track Batch Also Available. 
  • Training With Live Projects/ Website.
  • Industry Recognized Certificate.
  • Backup & Doubt clearing Sessions.
  • Working with Live Plugins & Tools to learn & make things easy.
  • Personal Connect through WhatsApp.
  • Lifetime Query Support