Preparing Brands for Digital Age

How Can You Generate More Leads and Customers through Digital Marketing?



(Source: ThemeIsle)

Content is the plinth of a successful SEO strategy. Your content should be relevant, useful, informative, and original.

The better the content, the more traffic it will drive to your website.

(Source: BlueOpps)

Search engines such as Google and Bing drive the majority of web traffic.

Therefore SEO (Search Engine Optimization) is the leading strategy to achieve organic ranking on search results and the most significant factor in generating new customer leads

(Source: ModernTechnolab)

Google labels sites that are without HTTPS as “not secure.”

Your potential customers will think twice before doing business with those sites. To be safe, you need to get an SSL certificate for your website.

(Source: Backlinko)

This method combines content, encoding, and psychology to get other people to link to your site, making it one of the most complex SEO practices.

(Source: Searthitlocal)

Websites ranked on Google’s first page receive 91.5% of clicks, thus increasing the conversion rate.


(Source: Jigsaw Recruitment)

Spending a few hours per week may turn out to be game-changing for your business.


(Source: Infusion Soft)

No matter what industry segment you are in, your customers are most likely on social media networks. If you don’t have a proper online presence, you’re missing out!



Content is the most influential marketing strategy for every business. The more credible your content, the higher the trust.


(Source: Omnicore)

Consumers trust credible blogs and consider them to make buying decisions.


(Source: Omnicore)

Merely having a blog does not do the trick. Credible, relevant, and original content is the key.


(Source: Blue Corona)

Paid advertising offers an excellent opportunity to reach your otherwise unreachable target audience.


(Source: Marketeer)

PPC is the way to go if your objective is to have immediate conversions, testing, or product/ service sale.


LinkedIn users are more likely to do business with someone they find on the platform.

Source: 101 Mind-blowing Digital Marketing Statistics – 2019 – Seo (n.d.). Retrieved from

Running a successful business is all about using efficient digital marketing techniques to reach your target audience and eventually convert them into customers.